The Definition of Print Management [In Under 100 Words]
August 29th, 2018

Print management combines all of the printers (desktop, laser, inkjet, etc.), and groups them together for analysis of operational efficiency and costs for a business. By assessing their volume, maintenance, repairs, and supplies costs, they can identify inefficiencies. This analysis can be done at little or no cost by an authorized dealer resulting in a cost-per-copy (CPC) contract, bundling together all costs into a single monthly fee based on volume. One of the advantages of print management and a CPC allows a business to pay this as an operating expense, instead of capitalizing all of the equipment.
Keven Ellison is the Vice President of Marketing and AI Ambassador at AIS, where he’s leading the digital transformation of a 20+ year legacy brand—from selling copiers and printers to delivering managed IT, telecom, security, and digital marketing solutions. With over three decades of experience in marketing, Keven now blends old-school strategy with next-gen AI to drive revenue, simplify operations, and build trust at scale. He’s the architect behind PromptMaster XL, a proprietary framework for sales, marketing, and content optimization using advanced LLMs like ChatGPT, Grok, Gemini, and Claude. Whether he’s aligning sales and marketing, training teams on AI adoption, or auditing lead gen systems with diagnostic prompt workflows, Keven brings a no-fluff, results-first mindset to every project. Keven serves on the Board of Directors for United States Diving and Ad Fontes Media. Outside of work, you’ll find him hacking life through golf, workouts, tech experiments, and nonstop learning.