READ TIME: 6.5 MINS. This article is Part Two of a series on Content Marketing for Blogging. To read Part One of this series, click here. There’s an abundance of information, tools, and strategies when it comes to content marketing and the best practices to make sure your content ranks high. Whether you’re a billion-dollar enterprise or a small business, your brand is what sets you apart from the competition and the best way to establishing dominance and recognition online is through high ranks in search results.