The Definition of Data Backup [In Under 100 Words]
July 19th, 2018 | 1 min. read

Data backup is the copying of data from computers and network systems, allowing retrieval if data loss occurs. There are many kinds of data backup services that verify business data is secure and important information isn’t lost in a natural disaster. Data is backed up locally, remotely, and even stored in the cloud.
Data loss, accidental or by theft, is one of the most significant concerns for businesses. IT outsourcing offers complete protection with a secure firewall, servers, malware, and virus protection. Backing up data in regular intervals ensures your protection while minimizing data loss or business interruption.
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Keven Ellison is the Vice President of Marketing and AI Ambassador at AIS, where he’s leading the digital transformation of a 20+ year legacy brand—from selling copiers and printers to delivering managed IT, telecom, security, and digital marketing solutions. With over three decades of experience in marketing, Keven now blends old-school strategy with next-gen AI to drive revenue, simplify operations, and build trust at scale. He’s the architect behind PromptMaster XL, a proprietary framework for sales, marketing, and content optimization using advanced LLMs like ChatGPT, Grok, Gemini, and Claude. Whether he’s aligning sales and marketing, training teams on AI adoption, or auditing lead gen systems with diagnostic prompt workflows, Keven brings a no-fluff, results-first mindset to every project. Keven serves on the Board of Directors for United States Diving and Ad Fontes Media. Outside of work, you’ll find him hacking life through golf, workouts, tech experiments, and nonstop learning.
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