The Definition of Break/Fix [In Under 100 Words]

May 13th, 2018

Break/Fix also known as break fix, is a type of revenue model for services provided by IT managed service companies or Managed Service Providers (MSPs). Typically, MSPs provide services for a monthly fee, since they provide 24/7 monitoring of equipment networks, etc. so that they can fix issues as they arise.

In a break/fix fee based service, the customer contacts the MSP when an issue arises and the customer only pays for the work performed. These services include and are not limited to repairs, software and hardware upgrades, networking, systems installations and more.

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Keven Ellison

Keven Ellison is the Vice President of Marketing and AI Ambassador at AIS, where he’s leading the digital transformation of a 20+ year legacy brand—from selling copiers and printers to delivering managed IT, telecom, security, and digital marketing solutions. With over three decades of experience in marketing, Keven now blends old-school strategy with next-gen AI to drive revenue, simplify operations, and build trust at scale. He’s the architect behind PromptMaster XL, a proprietary framework for sales, marketing, and content optimization using advanced LLMs like ChatGPT, Grok, Gemini, and Claude. Whether he’s aligning sales and marketing, training teams on AI adoption, or auditing lead gen systems with diagnostic prompt workflows, Keven brings a no-fluff, results-first mindset to every project. Keven serves on the Board of Directors for United States Diving and Ad Fontes Media. Outside of work, you’ll find him hacking life through golf, workouts, tech experiments, and nonstop learning.

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The Definition of Break/Fix [In Under 100 Words]

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