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Cybersecurity: Phishing and Vishing is Evolving—Here's What to Know

May 10th, 2024 | 4 min. read

By Marissa Olson


In recent times, phishing and vishing remain the biggest threat to online privacy.

Both phishing and vishing have evolved into malicious threats that the evolved hacker uses to perform specific tactics with terrifying efficacy levels.

What is Phishing?

At the core of phishing is the pretense of being a different person in the hope of gaining access to sensitive information. The attacker will go to extreme lengths to portray themselves as a legitimate user within your site and often use an email to gain access to your website.

A route of attack is often targeting susceptible individuals and masquerading their emails and websites. The individual is then guided to their platforms, where the users are then susceptible to an untrusted website.

In this case, the attacker is utilizing complex social engineering techniques. These include ingenious methods and technologies that will often be way ahead of the detection efforts in place.

Watch our video to learn more: What Is Phishing? How To Protect Your Business! 

Why You Should Be Worried About Phishing

As a business, the threat landscape is vast. You have to deal with the ever-evolving attacker who has become increasingly undetectable and effective. 

Attackers use cyberspace to create a scenario where you are unaware and are not sufficiently equipped to detect any anomalies.

As for why you should be worried about phishing? Well, roughly 70% of all cybercriminals are more inclined to use this form of attack. Using unsuspecting emails, these individuals will imitate and disguise themselves as established brands simply so that they can gain access to your business.

Phishing As A Business

Phishing messages and attacks are not easy to control. Cybercriminals tend to use this form of attack to gain control of your IT network.

Threat actors will use proxies to target individuals when your website is compromised.

How To Prevent Phishing Attacks

By design, phishing attacks are impossible to control. You require several mitigation strategies to ensure they do not occur in the first place.

Still, as a newbie within the tech space or a party not well-versed in phishing attacks, you want to ensure that you enforce a two-factor authentication protocol from the start.

Furthermore, consider checking your URL for misspellings, typos, or additional symbols that fail to capture your business's authentic URL.

An additional way to ensure your absolute security would be to ensure that HTTP is not a decent factor in assessing your website. This would require that you take your employees through different training meant to help them identify and tackle all of the fraudulent emails that come through your system.

Related Article: Cybersecurity And The Workplace: Keep Your Office Copiers and Printers Secure

What is Vishing?

The term vishing is derived from two different worlds: voice and phishing. Vishing is a scam that involves using phone calls to conduct a cyberattack.

Scammers will use social engineering to convince people they contact to relay their personal information, which they will then use to infiltrate their cyber infrastructure.

Vishing is a lengthy procedure. In this case, the attacker will need to convince the individual on the other end of the call to reveal their confidential data. The entire vishing process is expected to elicit trust in this individual who contacts the victim over the phone.

The ideal situation for these attacks is often spearheaded by an individual who pretends to work for a bank. They will also pretend to be working for a bank in which the suspect has asked for financial aid in the past.

They will then claim that they need confidential information to rectify an issue with the loan application that the victim had previously made.

Recently, we have seen cybercriminals seeking to engage in vishing use various mediums, including video and conference calls, to scam their victims.

Traditional media include Skype and Zoom, during which the cybercriminal will use the platform to gain both personal and confidential information for their benefit.

Related Article: What is vishing? Tips for spotting and avoiding voice scams

The Difference Between Phishing and Vishing

The root of both phishing and vishing is the same form of cyber scam. Still, there are some significant differences in how these attacks are carried out. 

For phishing, we see a cybercrime in which the attacker is seemingly keen on accessing the user’s email. This avenue seems to target personal and confidential information that would include sensitive bank information and login information, to name a few.

On the other hand, vishing will most likely involve some form of verbal communication, where the point of attack will often be phone calls or additional venues in which a voice message or voice mail is left. For

Vishing and phishing have evolved to be effective forms of cybercrime. With the advancement of technologies, cybercriminals have become more sophisticated, which means that, for the average user, these criminals work overtime to find new ways to trap the average internet user.

With these forms of attacks, the attacker sets the hook and hopes to bait their victim via vishing calls. They will most likely use emotional appeals, a sense of urgency, and timing, hoping that the victim will fall prey to their antics.

For these cybercriminals, a win is gaining access to sensitive and personal information that would have otherwise needed to stay restricted.

The Final Say On The Evolution of Phishing and Vishing

Cybersecurity best practices are a must nowadays as cyberattacks are becoming more and more common.

What are you currently doing to ensure your business or organization stays safe? If you’re not sure, now is the time to contact an office technology provider in your area to see how they can help.

To stay protected and combat any online scam with the hope of tightening your grip on scammers, responsible parties have to take a proactive role. At this point, AIS IT services steps in to provide you with the insights and perspectives that work to help you navigate the different elements of cyber security. Reach out to us today, and let us take care of both the phishing and vishing attacks you are likely to encounter. We’re here to give you peace of mind to help you win more business. 

Marissa Olson

A true southerner from Atlanta, Georgia, Marissa has always had a strong passion for writing and storytelling. She moved out west in 2018 where she became an expert on all things business technology-related as the Content Producer at AIS. Coupled with her knowledge of SEO best practices, she's been integral in catapulting AIS to the digital forefront of the industry. In her free time, she enjoys sipping wine and hanging out with her rescue-dog, WIllow. Basically, she loves wine and dogs, but not whiny dogs.