READ TIME: 6 MINS. Achieving SMB growth can undoubtedly seem challenging at times, especially if you’re competing against larger or more established companies. Even if your SMB has endless amounts of resources, such as employees or a healthy budget, becoming the top dog in your market can bring unexpected challenges and setbacks. So, what is it that makes even the smallest of companies able to compete with the giants? What’s the differentiator that causes them to stand out over the rest? These are both pretty thought-provoking questions you might not have the answers to, and that’s ok! You’ve come to the right spot.