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Top VoIP Quality Metrics Every Business Should Measure

February 19th, 2026 | 6 min. read

By Marissa Olson

Many businesses switch to VoIP expecting clear, reliable communication. When calls sound fine most of the time, performance is rarely questioned.

Then the problems start.

Voices cut out. Calls drop. Audio echoes. Customers complain. Employees repeat themselves.

Without measuring VoIP quality metrics, troubleshooting becomes guesswork. Blame shifts between internet providers, phone vendors, and internal networks.

Strong businesses measure performance proactively instead of reacting to complaints.

Understanding the top VoIP quality metrics every business should measure gives you visibility and control over call performance.

What Determines VoIP Call Quality?

VoIP relies entirely on network performance. Unlike traditional phone lines, voice data travels as packets across your network and internet connection.

Call quality depends on:

• Network stability

• Bandwidth availability

• Latency levels

• Packet delivery consistency

• Device configuration

If any of these variables degrade, audio quality suffers.

Monitoring key VoIP quality metrics allows businesses to identify issues before they impact customers.

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Metric 1: Latency

What Is Latency?

Latency measures the time it takes for voice data to travel from one endpoint to another. It is typically measured in milliseconds.

High latency creates noticeable delays during conversations.

Acceptable Latency Levels

For strong VoIP performance:

• Under 150 milliseconds is ideal

• 150 to 300 milliseconds may cause noticeable delay

• Over 300 milliseconds significantly disrupts conversations

Excessive latency causes people to talk over each other and creates awkward pauses.

What Causes High Latency

Common causes include:

• Network congestion

• Insufficient bandwidth

• Long routing paths

• Outdated network hardware

Monitoring latency helps identify whether infrastructure upgrades are necessary.

Metric 2: Jitter

What Is Jitter?

Jitter measures variation in packet arrival times.

In a VoIP call, voice data is broken into small packets. These packets must arrive in the correct order and timing. When arrival times vary too much, audio becomes distorted.

Acceptable Jitter Levels

Healthy jitter levels are:

• Below 30 milliseconds for optimal quality

• 30 to 50 milliseconds may cause minor audio distortion

• Above 50 milliseconds often creates choppy sound

High jitter produces robotic or fragmented audio.

What Causes Jitter

Jitter is commonly caused by:

• Network congestion

• Competing traffic such as video streaming

• Lack of quality of service configuration

• Unstable wireless connections

Monitoring jitter ensures network traffic prioritizes voice properly.

Metric 3: Packet Loss

What Is Packet Loss?

Packet loss occurs when voice data packets fail to reach their destination.

Even small amounts of packet loss affect audio clarity.

H3: Acceptable Packet Loss Levels

For high-quality VoIP:

• 0 percent packet loss is ideal

• Up to 1 percent may be tolerable

• Above 1 percent noticeably degrades call quality

Packet loss results in missing words or clipped sentences.

Common Causes of Packet Loss

Packet loss often results from:

• Overloaded networks

• Faulty cables or hardware

• Weak Wi-Fi signals

• Misconfigured routers

Regular monitoring helps isolate network weaknesses.

Metric 4: Mean Opinion Score, MOS

What Is MOS?

The Mean Opinion Score measures perceived call quality on a scale from 1 to 5.

• 5 indicates excellent call quality

• 4 indicates good quality

• 3 indicates fair quality

• 2 or below reflects poor performance

MOS combines latency, jitter, and packet loss into a single quality rating.

Target MOS Score for Businesses

Most businesses aim for a MOS score above 4.0.

If scores consistently fall below that threshold, an investigation is required.

Monitoring MOS gives leadership a simple way to track overall VoIP quality metrics.

Metric 5: Bandwidth Utilization

VoIP calls require consistent bandwidth.

Each call typically consumes:

• 100 Kbps to 150 Kbps per call, depending on codec

If multiple calls occur simultaneously, bandwidth requirements increase.

Businesses should monitor:

• Total available bandwidth

• Peak usage periods

• Competing traffic impact

Insufficient bandwidth leads directly to latency, jitter, and packet loss.

Metric 6: Call Drop Rate

Call drop rate measures how often calls disconnect unexpectedly.

Frequent dropped calls signal:

• Network instability

• ISP issues

• VoIP provider configuration problems

• Hardware faults

Tracking call drop rate provides direct insight into user experience.

Metric 7: Quality of Service Configuration

Quality of Service, or QoS, prioritizes voice traffic over less critical data.

Without QoS:

• File downloads may compete with calls

• Video streaming may disrupt conversations

• Large uploads may increase jitter

While not a numerical metric alone, QoS configuration directly influences VoIP quality metrics.

Businesses should verify that voice traffic is prioritized across their network.

Why Wi-Fi Requires Special Attention

Wireless networks introduce additional variability.

Wi-Fi increases the risk of:

• Signal interference

• Fluctuating bandwidth

• Higher jitter

• Increased packet loss

For consistent VoIP performance, wired connections are preferred for desk phones and core infrastructure.

If wireless must be used, signal strength and access point placement should be evaluated carefully.

How to Monitor VoIP Quality Metrics

Modern VoIP platforms and managed VoIP services offer built-in monitoring tools.

Monitoring typically includes:

• Real-time latency tracking

• Historical jitter reports

• Packet loss alerts

• MOS score dashboards

• Bandwidth utilization graphs

Proactive monitoring allows issues to be resolved before employees or customers notice.

According to the Federal Communications Commission, reliable broadband connectivity and proper network configuration are essential for VoIP performance.

Common Signs That Metrics Are Being Ignored

Businesses often realize metrics are not being monitored when:

• Call quality complaints increase

• Issues are intermittent and hard to replicate

• Finger-pointing occurs between vendors

• Problems persist without a clear explanation

If VoIP quality metrics are not reviewed regularly, troubleshooting becomes reactive.

How managed VoIP Services Improve Call Quality

Managed VoIP services provide ongoing oversight of critical quality metrics.

This includes

• Continuous performance monitoring

• Network performance analysis

• Proactive adjustments

• Coordination with internet providers

• On-site evaluation when necessary

AIS supports businesses across Las Vegas and Southern California with managed VoIP services designed to maintain high call quality and minimize disruption.

Structured monitoring protects communication reliability.

What Strong VoIP Performance Should Feel Like

High-quality VoIP should feel natural. Conversations flow without delay. Audio is clear. Calls do not drop. Customers do not complain.

When key VoIP quality metrics are measured and managed properly, communication becomes predictable and stable.

Next Steps: Evaluate Your VoIP Performance

If your business experiences inconsistent call quality or has never reviewed performance metrics, AIS offers a VoIP Network and Quality Assessment. This assessment measures latency, jitter, packet loss, MOS score, and bandwidth utilization to identify performance gaps.

Measuring performance is the first step toward improving it.

Marissa Olson

A true southerner from Atlanta, Georgia, Marissa has always had a strong passion for writing and storytelling. She moved out west in 2018 where she became an expert on all things business technology-related as the Content Producer at AIS. Coupled with her knowledge of SEO best practices, she's been integral in catapulting AIS to the digital forefront of the industry. In her free time, she enjoys sipping wine and hanging out with her rescue-dog, WIllow. Basically, she loves wine and dogs, but not whiny dogs.