--- title: "AIS 96% NPS. #1 in North America: Here’s Why That Matters to You" description: "AIS proudly announces a 96% Net Promoter Score (NPS) for the 2024-2025 period, with a perfect 100% score achieved in June, ranking #1 in North America. Discover how our commitment…" image: https://www.ais-now.com/hubfs/net-promoter-score-2025-A.jpg --- [Skip to main content](https://www.ais-now.com/blog/96-nps-number-1-north-america#maincontent) [«  View All Posts](https://www.ais-now.com/learning-center) # AIS 96% NPS. #1 in North America: Here’s Why That Matters to You July 17th, 2025 | 5 min. read By [Marissa Olson](https://www.ais-now.com/blog/author/marissa-olson) ![](https://www.ais-now.com/hubfs/net-promoter-score-2025-A.jpg) At AIS, we don’t just talk about customer service excellence; we live it. Our customers are at the heart of everything we do, and we strive every day to deliver the best possible experience for everyone. That’s why we’re thrilled to share that our Net Promoter Score (NPS) for 2024-2025 has come in at an exceptional 96%! Even more exciting? In **June, we hit a perfect score of 100% and ranked #1 in North America**. But what does this mean for you, our customers, and how does this score reflect our commitment to your satisfaction? Let’s break it down. [![Guide to Smart IT Investing   Elevate your IT strategy with our comprehensive guide.  ](https://no-cache.hubspot.com/cta/default/2151016/interactive-164242736501.png) ](https://www.ais-now.com/hs/cta/wi/redirect?encryptedPayload=AVxigLKOFZm0xX2FDhmeq6mJsDruM5axsJiEmf8kceg5gxseMXcmTzKmd9QaIrfKt%2FbpP9704JyRhK2rihBQ4WwUesINDtBjkb3Bil8xa0lKpIkBd9VdODdx%2F9U4pCt7NWVnpzqxyVKr74QRh7cBGdZvzVG5jNZXlTbV4E%2FGjH%2FQkGKYVuctJA9n2fWm%2FNg4oml5yG01epl2vn4jFJBJxuPsBMVWz%2FCpmuED9UWRGOi4b6hKsGEiBq5HI7xBOyBs%2FltK3D4KjnhQhfum0cgZXUqm47CB5Q4t8Y7SaUO%2BA8xGfrrY1dZyPhe0C8H1UnkWvA31nZXtcWRjDhj45q8%3D&webInteractiveContentId=164242736501&portalId=2151016) ## What is NPS and Why Does it Matter? In its simplest form, the Net Promoter Score (NPS) is a customer loyalty metric that gauges how likely a customer is to recommend a company or service to others. The NPS system uses a straightforward survey question: "How likely are you to recommend [company] to a friend or colleague?" Customers respond on a scale of 0 to 10, and based on their score, they’re classified as follows: - **Promoters (9-10):** These customers are your biggest fans. They are likely to recommend your company and continue to do business with you. - **Passives (7-8):** These customers are satisfied but not enthusiastic. They might switch if something better comes along. - **Detractors (0-6):** These customers are unhappy and unlikely to recommend your company. They might even deter others. Your NPS score is calculated by subtracting the percentage of detractors from the percentage of promoters. A [high NPS score means a high level of customer loyalty and satisfaction](https://www.ais-now.com/blog/net-promoter-score), and at AIS, we’re incredibly proud to have earned such a strong score. ### AIS’s Impressive NPS Results: A Testament to Our Exceptional Customer Service **AIS’s 96% NPS Score for 2024-2025** We’re excited to announce that our overall NPS score for 2024-2025 is an impressive **96%**! To put that into perspective, the average NPS score for North American companies is around **30%**. Companies that score in the 70s or 80s are considered exceptional. Hence, [a 96% score places us in the upper echelon of customer service](https://www.ceojuice.com/nps/awards/worldclass), showing that our customers not only value our services but are willing to endorse us to others. June’s Perfect 100% NPS Score In June, we went above and beyond, achieving a **perfect 100%** NPS score for the month. Yes, you read that correctly—100%! This means that every single customer who responded to the survey in June was so satisfied with their service that they would recommend AIS to others. Not only did we reach this remarkable milestone, but we were also ranked **#1 in North America** for NPS performance among major companies, including industry giants like **Tesla** and **T-Mobile**. This perfect score speaks volumes about our commitment to delivering the best service possible. It’s a reflection of our team’s dedication to responding quickly, resolving issues efficiently, and constantly improving to meet your needs. ## How AIS’s NPS Scores Benefit Our Customers **A Clear Indicator of Customer Satisfaction and Loyalty** A high NPS score is not just a number; it’s a direct reflection of how well we’re doing in the eyes of our customers. It indicates that our clients are highly satisfied with our services and are loyal advocates of AIS. This is critical because customer satisfaction isn’t just about solving problems; it’s about creating positive, lasting relationships. When we receive feedback through NPS, it helps us understand where we’re excelling and where we can improve, ensuring that your experience with us is consistently top-notch. A Commitment to Customer-Centric Service We believe that the customer experience doesn’t end when the service call is finished; it’s a continuous relationship. The NPS system allows us to stay connected with our customers and make adjustments in real-time. We use this valuable feedback to make improvements in all areas of our business (from our IT services to our copiers and printers, to telecom solutions). If you’ve recently experienced exceptional service or if you feel there’s an area where we can improve, your feedback will help us grow. At AIS, every customer’s voice matters, and we are deeply grateful for the input we receive. ### Why AIS’s High NPS Score Sets Us Apart From the Competition **Competing with Major Brands Like Tesla and T-Mobile** In the world of customer service, few companies manage to break into the ranks of the truly elite. Brands like **Tesla**, **T-Mobile**, and **Amazon** consistently top NPS rankings, and for good reason; they’ve built a reputation for exceptional customer care.  So, when AIS ranked alongside these industry titans, it was a testament to the hard work and commitment of our team to provide personalized, reliable, and fast service. The fact that we outperformed many large companies in the North American market is something we’re incredibly proud of. **The Real Impact of AIS’s NPS Performance on Our Services** What does AIS’s remarkable NPS performance mean for you? It means that every interaction you have with our team (from the moment you place a call to when your service is completed) is rooted in a deep commitment to your satisfaction. Our focus on NPS ensures that we continually refine our processes and services. [Whether you’re working with our IT experts](https://www.ais-now.com/blog/managed-it-partner-net-promoter-score), using our copiers and printers, or leveraging our telecom services, you can trust that AIS is constantly working to deliver the best results for your business. ## AIS’s Promise: We Will Continue to Listen and Improve **The Continuous Pursuit of Excellence** While we are thrilled with our NPS achievements, we recognize that we can continually improve our performance. AIS is committed to continuous improvement, and we’re not resting on our laurels. Each NPS survey provides us with valuable insights into how we can enhance your experience, whether it’s refining our response times, offering additional training for our technicians, or upgrading our systems to serve you better. We will continue to prioritize your feedback, striving to make every interaction better than the last. The journey doesn’t end here—we’re just getting started! **How You Can Help Us Achieve Even Greater Success** We invite you to keep sharing your thoughts with us. Your feedback directly influences the way we serve you and helps us improve our services. Whether you leave a comment after a service call or respond to an NPS survey, your voice matters in helping us achieve even greater success. [![Get in Touch with IT Experts   Empower your business with our IT solutions. Contact us today!  ](https://no-cache.hubspot.com/cta/default/2151016/interactive-164234593959.png) ](https://www.ais-now.com/hs/cta/wi/redirect?encryptedPayload=AVxigLK3yMjN2G0CO69Pq3ZJB9K1WvV5ZtEbnAnZf8bdHn3%2B%2BF%2BDtFDDdj8grUfk9yzjj0c3UchkY5oiwSuE31aH7N1gUsqZ55ooJeilVzMO6h9BtGBzSqU7HWf8l9Ax5ockCLsU3S19ekXBOr4124fp2ft3rWu2SUFFtLd1Soh%2FDIRi6Iv0cZ4%3D&webInteractiveContentId=164234593959&portalId=2151016) ## Summing It Up: AIS, NPS, and Customer Satisfaction  Achieving a 96% NPS score for 2024-2025 and a perfect 100% in June, along with being ranked #1 in North America, is a massive milestone for AIS. But more importantly, it represents the trust and satisfaction of our customers. We’re not just a company that offers office technology solutions; we're a partner committed to your success. The high scores we’ve received in NPS reflect our dedication to providing exceptional service that you can rely on. If you haven’t experienced AIS yet, [we invite you to reach out](https://www.ais-now.com/talk-to-us) and discover why we’re one of the top-rated companies in North America for customer satisfaction. And if you’re already one of our valued clients, we appreciate your continued trust and support. Together, we’ll continue to raise the bar on customer service. [ Marissa Olson ](https://www.ais-now.com/blog/author/marissa-olson) A true southerner from Atlanta, Georgia, Marissa has always had a strong passion for writing and storytelling. She moved out west in 2018 where she became an expert on all things business technology-related as the Content Producer at AIS. Coupled with her knowledge of SEO best practices, she's been integral in catapulting AIS to the digital forefront of the industry. In her free time, she enjoys sipping wine and hanging out with her rescue-dog, WIllow. Basically, she loves wine and dogs, but not whiny dogs. 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