Your cybersecurity arrogance could lead to your extinction. A data breach will cost your business money. Yes, even if you're “only” a small to medium business (SMB). As I've said before, cybercriminals are after you too because you're usually easy meat. The Ponemon Institute calculates that it costs $158 for every lost or stolen record (from 2016 Cost of Data Breach Study: Global Analysis). Sound like an overestimate? Nope. That cost includes direct costs (discounts to keep customers happy, forensic experts, and outsourcing hotline support); indirect costs (internal time to investigate); and an extrapolation of decrease in brand value and lost customers. I'll say it again: a data breach will cost your business money.