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Tech Made Human Episode 1: AI Hype and Hard Facts

December 8th, 2025

By Cliff Goldsmith

AI keeps getting smarter, but most people aren’t getting better at using it. In this first episode of Tech Made Human, host Marissa sits down with Keven Ellison to unpack why so many business owners feel frustrated with AI tools, and why the problem usually isn’t the technology at all.

They explore the idea of unconscious incompetence: people don’t know what they don’t know. From shallow prompts to false confidence, Keven explains how AI creates an illusion of productivity while quietly lowering the bar for what “good work” looks like. Marissa breaks down how this gap shows up inside real businesses, where teams rely on tech they’ve never been trained to use.

If you’ve ever wondered why AI results feel random, inconsistent, or underwhelming,  even with tools that claim to be “smart”. This conversation will click instantly.

Brought to you by AIS, helping small and mid-sized businesses in Las Vegas, Palm Desert, San Diego, and Pasadena make smarter tech decisions without the noise.

 

Cliff Goldsmith

Cliff is a multi-talented individual with a profound passion for creativity and storytelling. As a photographer/videographer, he possesses a keen eye for detail, capturing the essence of moments, and creating high-quality images and videos. As an award-winning editor, his expertise lies in seamlessly weaving vivid stories and narratives that captivate audiences and bring ideas to life. When he isn’t honing his craft, he spends time with his family or watching B-movies.